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Bluestar News
"Fenghuang" Rated as a World-famous Brand for Prioritized Cultivation and Development in Nantong
Source: 蓝星(集团)股份有限公司 Date: 2020-03-04

A few days ago, Nantong Bureau of Commerce issued the list of "2019-2020 World-famous Brands for Prioritized Cultivation and Development in Nantong", where Nantong Xingchen's "Fenghuang" brand was included.

Nantong Xingchen's "Fenghuang" trademark was registered in 1985, having a history of more than 30 years. In order to strengthen the overseas market development, "Fenghuang" trademark has been successfully registered in Vietnam. Fenghuang-branded epoxy resin is widely used in coatings, electronic appliances, composites, adhesives and other fields. Boasting deep accumulation of technical R&D and innovation capabilities, Nantong Xingchen is industry leading, holds 58 patents, and has participated in the formulation or revision of more than 10 international, national or industry standards. Such data have laid a solid foundation for Nantong Xingchen to participate in the selection of famous brands. Finally, "Fenghuang" brand was successfully selected with excellent market share and brand influence .

In recent years, the concept of "Brand determines market share" has gradually become a common sense. Nantong Xingchen has adhered to the brand strategic goal of "building a domestic first-class and world-famous new chemical materials company", regarded quality as the life of enterprise, made great efforts to create more values for customers, and build a new international image of "Fenghuang" brand. Next, Nantong Xingchen will continue to apply for the international famous brand for prioritized cultivation and development in Jiangsu Province, keep improving the quality of export products, accelerate the R&D and innovation, and actively explore the international market, in an effort to make "Fenghuang" go further, and build a globally renowned brand.

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